Every business owner thinks he or she understands the term “brand.” But branding is often misunderstood – and under-appreciated.
At its core, branding is when a company makes a good impression through symbols or design. Branding helps customers identify the product or service and lets them distinguish it from competitors.
When you’re trying to stand out from your competition and make an impression on your target audience, it’s essential to create an image that stands out. Armed with a strong brand, you get recognized. You get remembered. That means customer engagement, loyalty and growth for your business.