Promotional Products

Blog posts about promotional products such as apparel, drinkware, bags, tech accessories, writing instruments and much more. Learn how putting your brand on popular items helps it stay top-of-mind with current and potential customers.

How to Recession-Proof Your Small Business

A decrease in consumer confidence in times of emergency can lead to a drastic drop in sales for many businesses. Unfortunately, we are now in such a situation due to the coronavirus pandemic. Small businesses are particularly vulnerable when the threat of recession looms because they may not have the resources to weather prolonged sales …

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Here’s Why Branding Is the Bedrock of Your Business

Every business owner thinks he or she understands the term “brand.” But branding is often misunderstood – and under-appreciated. At its core, branding is when a company makes a good impression through symbols or design.  Branding helps customers identify the product or service and lets them distinguish it from competitors.  When you’re trying to stand …

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How Eco-Friendly Promotional Products Grow Your Business

A major area of focus for many companies during 2020 will be sustainability and eco-friendly initiatives. A recent survey by Futerra found that 88% of consumers want to help brands be more environmentally friendly and ethical, and 96% of consumers think their personal actions (including purchasing behavior) can make a real difference in the world. …

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