Branding

Blog posts from Branded Republic about branding. Learn about trends, techniques and strategies to help you build a strong brand and reach the right audience.

How to Recession-Proof Your Small Business

A decrease in consumer confidence in times of emergency can lead to a drastic drop in sales for many businesses. Unfortunately, we are now in such a situation due to the coronavirus pandemic. Small businesses are particularly vulnerable when the threat of recession looms because they may not have the resources to weather prolonged sales …

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Here’s Why Branding Is the Bedrock of Your Business

Every business owner thinks he or she understands the term “brand.” But branding is often misunderstood – and under-appreciated. At its core, branding is when a company makes a good impression through symbols or design.  Branding helps customers identify the product or service and lets them distinguish it from competitors.  When you’re trying to stand …

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