A decrease in consumer confidence in times of emergency can lead to a drastic drop in sales for many businesses. Unfortunately, we are now in such a situation due to the coronavirus pandemic. Small businesses are particularly vulnerable when the threat of recession looms because they may not have the resources to weather prolonged sales …
Every business owner thinks he or she understands the term “brand.” But branding is often misunderstood – and under-appreciated. At its core, branding is when a company makes a good impression through symbols or design. Branding helps customers identify the product or service and lets them distinguish it from competitors. When you’re trying to stand …
Here’s Why Branding Is the Bedrock of Your Business Read More »
A major area of focus for many companies during 2020 will be sustainability and eco-friendly initiatives. A recent survey by Futerra found that 88% of consumers want to help brands be more environmentally friendly and ethical, and 96% of consumers think their personal actions (including purchasing behavior) can make a real difference in the world. …
How Eco-Friendly Promotional Products Grow Your Business Read More »